Hello 👋 I'm Luke

Welcome to Lifecycle Leaders!

In 2021, I joined Hightouch before it was really even a company. The revenue at the time was basically nonexistent.

But the technology was revolutionary, and the founders sold me on their vision because they didn’t think linearly or horizontally about product or marketing.

Everything was centered around one core principle: delivering value. Over the years, a lot has changed, but when thing that has held true is the core conviction we aligned back in the early days:

Great marketing shouldn’t just lead to a product; it should be the product.

Fast forward to today, and I'm so glad I ignored the logical part of my brain and listened to my intuition because otherwise Lifecycle Leaders wouldn’t exist.

The goal with this community is to deliver the most actionable and unique insights in lifecycle and martech, and highlight the valuable lessons that experts have learned along the way.

And my ultimate hope this resource makes you better at your job, regardless of what technology you use.

Because ultimately, great marketing isn’t possible without the people behind it: the shared insights, the wins and losses, and the community you've got along the way.