Breakdowns
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Deep dives on how real real brand think about lifecycle.
Mar 12, 2026
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9 min read
The exact strategy they use to save ~$860 of churn.
Feb 26, 2026
6 min read
Here’s the exact cross-sell strategy they used in 2025.
Jan 21, 2026
5 min read
What I learned from analyzing months of sandwich texts.
Dec 11, 2025
11 min read
The 7-part system that Amazon uses to turn Black Friday into a 12-day optimization loop for 200M+ Prime members.
Oct 23, 2025
I bought the exact same item from Target and Best Buy to break down their CRM program.
Sep 24, 2025
8 min read
I collected 8+ months of emails from one of the largest sports retailers in the country to break down their lifecycle program.
Aug 27, 2025
Uncover the CRM and lifecycle system that Starbucks uses to power email personalization for millions of loyalty members.
Jul 28, 2025
3 min read
I intentionally abandoned cart at checkout to enroll myself in True Classic's win-back program to analyze their strategy.
May 20, 2025
7 min read
I collected 30 win back emails from Netflix and broke down their email strategy. Here’s what we learned that you can apply to your own lifecycle program.
