Jon Farah | Lifecycle Leaders | The premier community & resource for lifecycle marketing

Jon Farah

Jon Farah

Experts

+1

I reverse-engineered the genius onboarding programs at Claude, Slack, Calendly, Clay, and Monday

Sep 10, 2026

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5 min read

I reverse-engineered the genius onboarding programs at Claude, Slack, Calendly, Clay, and Monday

The exact onboarding strategies used by the largest PLG brands in tech.

Luke Kline, +1

Experts

+1

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

Apr 8, 2026

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7 min read

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

The secret growth engine behind the “everything app.”

Luke Kline, +1