Phi Pham | Lifecycle Leaders | The premier community & resource for lifecycle marketing

Oliver Buchannon

Phi Pham

Experts

The #1 mistake lifecycle teams make: the reactive sending trap

Sep 10, 2025

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7 min read

The #1 mistake lifecycle teams make: the reactive sending trap

Here’s why most lifecycle programs plateau — and the framework I used to grow LTV at Peloton, Casper, and Thirty Madison that avoids it.

Luke Kline, +1

Experts

What 30 years of running lifecycle programs taught us about building programs that actually work

Aug 13, 2025

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8 min read

What 30 years of running lifecycle programs taught us about building programs that actually work

Everything we wish someone told us about building, scaling, and owning lifecycle programs across industries, enterprises, and mid-market companies.

Luke Kline, +2