Phi Pham | Lifecycle Leaders | The premier community & resource for lifecycle marketing

Phi Pham

Phi Pham

Experts

Your pre-BFCM lifecycle marketing survival guide

Oct 29, 2026

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6 min read

Your pre-BFCM lifecycle marketing survival guide

Lessons from a BFCM survivor before the orders arrive.

Breakdowns

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

Mar 26, 2026

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9 min read

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

The exact lifecycle strategy behind ~12M subscribers.

Experts

The #1 mistake lifecycle teams make: the reactive sending trap

Sep 10, 2025

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7 min read

The #1 mistake lifecycle teams make: the reactive sending trap

Here’s why most lifecycle programs plateau — and the framework I used to grow LTV at Peloton, Casper, and Thirty Madison that avoids it.

Experts

What 30 years of running lifecycle programs taught us about building programs that actually work

Aug 13, 2025

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8 min read

What 30 years of running lifecycle programs taught us about building programs that actually work

Everything we wish someone told us about building, scaling, and owning lifecycle programs across industries, enterprises, and mid-market companies.