Join Luke and Peter for 45 minutes as they cover how marketing harnesses are transforming lifecycle marketing and break down 3 use cases for how AI is already changing the way lifecycle teams operate.

Oct 23, 12PM CST

Agenda:

• Why great lifecycle marketing is still so hard

• The state of customer engagement in 2026

• Why the marketing harness changes everything

• POV from an Ex-ESP insider

• A framework to evaluate your own tech stack

• 3 ways AI is transforming lifecycle marketing now

• Live Q/A