Last week, I received this Slack message from one of our product marketers.
Typically, I really, really try to stay away from Hightouch products because this newsletter isn’t about pushing products on you. But this is one that I actually think you might be interested in, so I wanted to share.
It’s a feature called Content Assembly that pulls from all your asset libraries, brand guidelines, copy, and design, so you can instantly generate on-brand campaigns. It’s basically like a giant LEGO box that you can assemble, reassemble, and snap together so you can launch faster campaigns with pre-approved creative that you can trust.
Let me share a quick example I think will resonate with you on why this matters. Recently, I was talking to a subscriber (a lifecycle marketer at one of the largest retailers in the world) and she said something I’ve heard many times recently (paraphrasing here): “It takes roughly 2-3 weeks to go from idea to execution for any given campaign, and we’re really limited in what data we can actually use.”
Truthfully, I’ve been at Hightouch for 4.5+ years (that’s like 99% longer than most of the company), but this feature totally surprised me because it’s so different from anything we’ve ever created (plus, it solved the exact problem my friend was talking about). If you’re still with me, check out the email I created below.
The email
I wanna show you what I was able to create with a single prompt. Note: Our PMM team set up a demo environment; I did literally nothing outside of providing the system with a detailed prompt that I created using AI. I described my goals, target audience, and key visual details.
Here’s a screenshot of the result:
I realize there’s nothing that unique/special about the email, but what blew my mind about this is that the system is thinking through and assembling the entire message from end to end based on my exact parameters and existing creative (e.g., the structure of the email is based on a connected template and that credit card image with the purple glow is based on images available).
That includes every line of HTML (which I didn’t show here for brevity's sake). To be clear, this entire email was created without submitting a single ticket or design request.
My POV
To be clear, this product is not perfect. It’s still brand new, and I’m sure that if I spend enough time in it, the quirks and hiccups will begin to reveal themselves. That being said, I’m pretty excited by this and what it means for all of us here who care about building and shipping better campaigns.
If you’re interested in learning more about this feature and giving it a spin, just shoot me a reply to [email protected]