Luke Kline

Luke is the founding marketer at Hightouch and author of Lifecycle Leaders.

Experts

This Claude skill automates Braze campaign reports in minutes

May 7, 2026

•

6 min read

This Claude skill automates Braze campaign reports in minutes

Hatch's Lifecycle Marketing Manager shares her AI system for post-campaign reporting.

Luke Kline, +1

News & Updates

My April lifecycle recap: agents, agents, everywhere

May 1, 2026

•

3 min read

My April lifecycle recap: agents, agents, everywhere

Everyone is going all in on agents. It’s the new gold rush.

Luke Kline

Experts

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

Apr 16, 2026

•

5 min read

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

She shared the secret AI system her lifecycle team is using to prioritize experiments.

Luke Kline, +1

Experts

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

Apr 8, 2026

•

7 min read

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

The secret growth engine behind the “everything app.”

Luke Kline, +1

Breakdowns

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

Mar 26, 2026

•

9 min read

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

The exact lifecycle strategy behind ~12M subscribers.

Luke Kline, +1

Breakdowns

I unsubscribed from a $100/mo streaming service. Here’s their winback strategy.

Mar 12, 2026

•

9 min read

I unsubscribed from a $100/mo streaming service. Here’s their winback strategy.

The exact strategy they use to save ~$860 of churn.

Luke Kline

Breakdowns

I deconstructed every Bank of America message from 2025. Here's their strategy.

Feb 26, 2026

•

6 min read

I deconstructed every Bank of America message from 2025. Here's their strategy.

Here’s the exact cross-sell strategy they used in 2025.

Luke Kline

Resources

I let AI build an entire email (here’s the result)

Feb 19, 2026

•

4 min read

I let AI build an entire email (here’s the result)

See the final design inside.

Luke Kline

Experts

The one metric Nextdoor prioritizes over everything else

Feb 12, 2026

•

4 min read

The one metric Nextdoor prioritizes over everything else

Why Nextdoor stopped chasing daily active users and started looking for the "depth of engagement" that actually drives revenue.

Luke Kline

Experts

Jan 29, 2026

•

4 min read

How a $40 fee became a lesson in LTV

The hidden airport insight Amex uncovered to bridge the gap between sign-ups and LTV.

Luke Kline

Breakdowns

Why does Jersey Mike’s send the same text every week?

Jan 21, 2026

•

5 min read

Why does Jersey Mike’s send the same text every week?

What I learned from analyzing months of sandwich texts.

Luke Kline

Why 2026 Lifecycle is an entirely different game

Jan 16, 2026

•

6 min read

Why 2026 Lifecycle is an entirely different game

Why top brands are paying ~$225k and ditching campaign managers for system engineers.

Luke Kline

Experts

The one audience you actually shouldn't re-engage

Jan 7, 2026

•

4 min read

The one audience you actually shouldn't re-engage

What Calm learned from a critical lifecycle experiment that you can implement in your own program.

Luke Kline

Breakdowns

The 7-part system behind Amazon’s Black Friday machine

Dec 11, 2025

•

11 min read

The 7-part system behind Amazon’s Black Friday machine

The 7-part system that Amazon uses to turn Black Friday into a 12-day optimization loop for 200M+ Prime members.

Luke Kline

What marketers miss about Spotify Wrapped

Dec 4, 2025

•

7 min read

What marketers miss about Spotify Wrapped

Every year, countless brands fall into the “Spotify Wrapped trap” and try to recreate the magic of Wrapped, missing the core reason why this campaign is such a success in the first place.

Luke Kline

Resources

The AI prompt every lifecycle marketer should know

Nov 19, 2025

•

3 min read

The AI prompt every lifecycle marketer should know

Insert any company name and instantly reverse engineer their CRM strategy.

Luke Kline

Experts

5 patterns killing your CRM program (and how to fix them)

Nov 5, 2025

•

9 min read

5 patterns killing your CRM program (and how to fix them)

I’ve worked with 30+ CRM teams on retention and growth, and the same five mistakes show up across every one I’ve worked with.

Luke Kline, +1

Experts

How to build a lifecycle testing framework that actually drives revenue and results

Nov 5, 2025

•

13 min read

How to build a lifecycle testing framework that actually drives revenue and results

How to run lifecycle tests that compound over time, protect your P&L, and create a culture of real learning.

Luke Kline, +1

Experts

What nearly a decade at Litmus taught me about email deliverability

Nov 5, 2025

•

9 min read

What nearly a decade at Litmus taught me about email deliverability

What actually impacts deliverability? What do you do if you burn a domain? What’s a healthy unsubscribe rate? The most up-to-date advice on all things email deliverability.

Luke Kline, +1

Breakdowns

Target vs. Best Buy: comparing 2 of largest CRM programs

Oct 23, 2025

•

5 min read

Target vs. Best Buy: comparing 2 of largest CRM programs

I bought the exact same item from Target and Best Buy to break down their CRM program.

Luke Kline

Experts

The 5 timeless lifecycle marketing truths that work across any industry

Oct 9, 2025

•

9 min read

The 5 timeless lifecycle marketing truths that work across any industry

The timeless strategies that have worked across Home Depot, IGN, and Grammarly — and still work in 2025.

Luke Kline, +1

Breakdowns

Inside the CRM program Powering Academy Sports + Outdoors

Sep 24, 2025

•

8 min read

Inside the CRM program Powering Academy Sports + Outdoors

I collected 8+ months of emails from one of the largest sports retailers in the country to break down their lifecycle program.

Luke Kline

Experts

Stop overthinking your lifecycle program: 4 simple optimizations you can make today

Sep 10, 2025

•

7 min read

Stop overthinking your lifecycle program: 4 simple optimizations you can make today

The most overlooked areas that lifecycle teams often ignore, which actually move the needle.

Luke Kline, +1

Experts

The #1 mistake lifecycle teams make: the reactive sending trap

Sep 10, 2025

•

7 min read

The #1 mistake lifecycle teams make: the reactive sending trap

Here’s why most lifecycle programs plateau — and the framework I used to grow LTV at Peloton, Casper, and Thirty Madison that avoids it.

Luke Kline, +1

Experts

What actually matters in lifecycle marketing in 2025?

Sep 10, 2025

•

10 min read

What actually matters in lifecycle marketing in 2025?

A 5-part framework for building a high-performing lifecycle program that drives retention, loyalty, and LTV.

Luke Kline, +1

Luke Kline

This Claude skill automates Braze campaign reports in minutes

My April lifecycle recap: agents, agents, everywhere

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

I unsubscribed from a $100/mo streaming service. Here’s their winback strategy.

I deconstructed every Bank of America message from 2025. Here's their strategy.

I let AI build an entire email (here’s the result)

The one metric Nextdoor prioritizes over everything else

How a $40 fee became a lesson in LTV

Why does Jersey Mike’s send the same text every week?

Why 2026 Lifecycle is an entirely different game

The one audience you actually shouldn't re-engage

The 7-part system behind Amazon’s Black Friday machine

What marketers miss about Spotify Wrapped

The AI prompt every lifecycle marketer should know

5 patterns killing your CRM program (and how to fix them)

How to build a lifecycle testing framework that actually drives revenue and results

What nearly a decade at Litmus taught me about email deliverability

Target vs. Best Buy: comparing 2 of largest CRM programs

The 5 timeless lifecycle marketing truths that work across any industry

Inside the CRM program Powering Academy Sports + Outdoors

Stop overthinking your lifecycle program: 4 simple optimizations you can make today

The #1 mistake lifecycle teams make: the reactive sending trap

What actually matters in lifecycle marketing in 2025?

Quick Links

Subscription

Socials