Luke Kline

Luke is the founding marketer at Hightouch and author of Lifecycle Leaders.

The full lifecycle map behind Notion, Slack and Claude

Nov 5, 2026

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2 min read

The full lifecycle map behind Notion, Slack and Claude

50+ use cases from Notion, Slack, Claude, Canva, and 4+ more.

Luke Kline, +1

Experts

Your pre-BFCM lifecycle marketing survival guide

Oct 29, 2026

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6 min read

Your pre-BFCM lifecycle marketing survival guide

Lessons from a BFCM survivor before the orders arrive.

Luke Kline, +1

Why AI hasn’t changed lifecycle marketing (yet)

Oct 15, 2026

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6 min read

Why AI hasn’t changed lifecycle marketing (yet)

The missing piece that makes AI work for lifecycle marketing.

Luke Kline

Why the old lifecycle marketing model is breaking and what's next.

Oct 1, 2026

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4 min read

Why the old lifecycle marketing model is breaking and what's next.

How context, decisioning, and delivery are reshaping the lifecycle marketing workflow.

Luke Kline

I spent 2,000 hours analyzing the best lifecycle programs (Here's what I learned)

Sep 24, 2026

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5 min read

I spent 2,000 hours analyzing the best lifecycle programs (Here's what I learned)

Why the “cost-of-inaction” is actually the most powerful lever you can pull in lifecycle marketing.

Luke Kline

Experts

The ESP buyer’s guide, written by someone who’s been through 20+ RFPs

Sep 17, 2026

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4 min read

The ESP buyer’s guide, written by someone who’s been through 20+ RFPs

Five ways to evaluate an ESP beyond features and pricing.

Luke Kline, +1

Experts

I reverse-engineered the genius onboarding programs at Claude, Slack, Calendly, Clay, and Monday

Sep 10, 2026

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5 min read

I reverse-engineered the genius onboarding programs at Claude, Slack, Calendly, Clay, and Monday

The exact onboarding strategies used by the largest PLG brands in tech.

Luke Kline, +1

Breakdowns

The $8 billion lifecycle program hiding inside United Airlines.

Aug 27, 2026

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6 min read

The $8 billion lifecycle program hiding inside United Airlines.

I flew 3,900 miles to uncover the secret lifecycle program quietly running at United Airlines.

Luke Kline

Experts

This Claude skill builds your entire campaign calendar in minutes.

Aug 13, 2026

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1 min read

This Claude skill builds your entire campaign calendar in minutes.

One calendar. Every brand moment.

Luke Kline

Breakdowns

I spent $650 to reverse-engineer Lego’s genius lifecycle strategy.

Aug 6, 2026

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5 min read

I spent $650 to reverse-engineer Lego’s genius lifecycle strategy.

How a small group of super fans drives disproportionate impact for Lego.

Luke Kline

Experts

I worry AI is making me think less for myself

Jul 30, 2026

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3 min read

I worry AI is making me think less for myself

Here's the test I use to make sure it isn't. Plus three reads that are actually useful.

Luke Kline

Breakdowns

I bought 3 pairs of sunglasses, then got a discount text 24hrs later. Here’s what went wrong.

Jul 23, 2026

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3 min read

I bought 3 pairs of sunglasses, then got a discount text 24hrs later. Here’s what went wrong.

This invisible SMS mistake might be costing you $$$

Luke Kline

Experts

This Claude skill automates email QA testing for every campaign

Jul 9, 2026

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2 min read

This Claude skill automates email QA testing for every campaign

She used AI to outsource the worst part of her job.

Luke Kline, +1

News & Updates

Jun 24, 2026

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4 min read

I showed lifecycle marketers a brand-new way to use AI for campaigns. Their reactions.

Here's what several lifecycle marketers had to say about the future of AI.

Luke Kline

Experts

We talked to 100+ marketing teams about AI. Here's what no one is saying.

Jun 18, 2026

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3 min read

We talked to 100+ marketing teams about AI. Here's what no one is saying.

Almost every team is struggling with the exact same AI problems right now.

Luke Kline

Experts

I'll just say it: the codification of lifecycle marketing is here

Jun 11, 2026

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7 min read

I'll just say it: the codification of lifecycle marketing is here

Why lifecycle teams of the future won't look anything like the lifecycle teams of the past.

Luke Kline

News & Updates

I couldn’t find a lifecycle marketing job board, so I built one instead.

Jun 4, 2026

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1 min read

I couldn’t find a lifecycle marketing job board, so I built one instead.

It updates daily across over 1.5k+ companies so you can filter technology, salary, location, and seniority.

Luke Kline

Breakdowns

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

May 28, 2026

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5 min read

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

The exact framework they use to orchestrate touchpoints across email, push, and SMS.

Luke Kline

Breakdowns

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

May 21, 2026

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3 min read

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

Here’s the exact onboarding sequence they use for every user.

Luke Kline

Breakdowns

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

May 14, 2026

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3 min read

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

I thought they’d be the same, but they couldn't be more different.

Luke Kline

Experts

This Claude skill automates Braze campaign reports in minutes

May 7, 2026

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3 min read

This Claude skill automates Braze campaign reports in minutes

Hatch's Lifecycle Marketing Manager shares her AI system for post-campaign reporting.

Luke Kline, +1

News & Updates

My April lifecycle recap: agents, agents, everywhere

May 1, 2026

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3 min read

My April lifecycle recap: agents, agents, everywhere

Everyone is going all in on agents. It’s the new gold rush.

Luke Kline

Experts

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

Apr 16, 2026

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5 min read

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

She shared the secret AI system her lifecycle team is using to prioritize experiments.

Luke Kline, +1

Experts

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

Apr 8, 2026

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7 min read

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

The secret growth engine behind the “everything app.”

Luke Kline, +1

Breakdowns

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

Mar 26, 2026

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9 min read

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

The exact lifecycle strategy behind ~12M subscribers.

Luke Kline, +1

Luke Kline

The full lifecycle map behind Notion, Slack and Claude

Your pre-BFCM lifecycle marketing survival guide

Why AI hasn’t changed lifecycle marketing (yet)

Why the old lifecycle marketing model is breaking and what's next.

I spent 2,000 hours analyzing the best lifecycle programs (Here's what I learned)

The ESP buyer’s guide, written by someone who’s been through 20+ RFPs

I reverse-engineered the genius onboarding programs at Claude, Slack, Calendly, Clay, and Monday

The $8 billion lifecycle program hiding inside United Airlines.

This Claude skill builds your entire campaign calendar in minutes.

I spent $650 to reverse-engineer Lego’s genius lifecycle strategy.

I worry AI is making me think less for myself

I bought 3 pairs of sunglasses, then got a discount text 24hrs later. Here’s what went wrong.

This Claude skill automates email QA testing for every campaign

I showed lifecycle marketers a brand-new way to use AI for campaigns. Their reactions.

We talked to 100+ marketing teams about AI. Here's what no one is saying.

I'll just say it: the codification of lifecycle marketing is here

I couldn’t find a lifecycle marketing job board, so I built one instead.

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

This Claude skill automates Braze campaign reports in minutes

My April lifecycle recap: agents, agents, everywhere

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

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