Luke Kline

Luke is the founding marketer at Hightouch and author of Lifecycle Leaders.

Experts

We talked to 100+ marketing teams about AI. Here's what no one is saying.

Jun 18, 2026

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3 min read

We talked to 100+ marketing teams about AI. Here's what no one is saying.

Almost every team is struggling with the exact same AI problems right now.

Luke Kline

Experts

I'll just say it: the codification of lifecycle marketing is here

Jun 11, 2026

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8 min read

I'll just say it: the codification of lifecycle marketing is here

Why lifecycle teams of the future won't look anything like the lifecycle teams of the past.

Luke Kline

News & Updates

I couldn’t find a lifecycle marketing job board, so I built one instead.

Jun 4, 2026

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1 min read

I couldn’t find a lifecycle marketing job board, so I built one instead.

It updates daily across over 1.5k+ companies so you can filter technology, salary, location, and seniority.

Luke Kline

Breakdowns

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

May 28, 2026

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5 min read

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

The exact framework they use to orchestrate touchpoints across email, push, and SMS.

Luke Kline

Breakdowns

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

May 21, 2026

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3 min read

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

Here’s the exact onboarding sequence they use for every user.

Luke Kline

Breakdowns

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

May 14, 2026

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3 min read

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

I thought they’d be the same, but they couldn't be more different.

Luke Kline

Experts

This Claude skill automates Braze campaign reports in minutes

May 7, 2026

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3 min read

This Claude skill automates Braze campaign reports in minutes

Hatch's Lifecycle Marketing Manager shares her AI system for post-campaign reporting.

Luke Kline, +1

News & Updates

My April lifecycle recap: agents, agents, everywhere

May 1, 2026

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3 min read

My April lifecycle recap: agents, agents, everywhere

Everyone is going all in on agents. It’s the new gold rush.

Luke Kline

Experts

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

Apr 16, 2026

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5 min read

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

She shared the secret AI system her lifecycle team is using to prioritize experiments.

Luke Kline, +1

Experts

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

Apr 8, 2026

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7 min read

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

The secret growth engine behind the “everything app.”

Luke Kline, +1

Breakdowns

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

Mar 26, 2026

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9 min read

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

The exact lifecycle strategy behind ~12M subscribers.

Luke Kline, +1

Breakdowns

I unsubscribed from a $100/mo streaming service. Here’s their winback strategy.

Mar 12, 2026

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9 min read

I unsubscribed from a $100/mo streaming service. Here’s their winback strategy.

The exact strategy they use to save ~$860 of churn.

Luke Kline

Breakdowns

I deconstructed every Bank of America message from 2025. Here's their strategy.

Feb 26, 2026

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6 min read

The 7-part system that Amazon uses to turn Black Friday into a 12-day optimization loop for 200M+ Prime members.

Luke Kline

What marketers miss about Spotify Wrapped

Dec 4, 2025

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7 min read

What marketers miss about Spotify Wrapped

Every year, countless brands fall into the “Spotify Wrapped trap” and try to recreate the magic of Wrapped, missing the core reason why this campaign is such a success in the first place.

Luke Kline

The AI prompt every lifecycle marketer should know

Nov 19, 2025

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3 min read

The AI prompt every lifecycle marketer should know

Insert any company name and instantly reverse engineer their CRM strategy.

Luke Kline

Experts

5 patterns killing your CRM program (and how to fix them)

Nov 5, 2025

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9 min read

5 patterns killing your CRM program (and how to fix them)

I’ve worked with 30+ CRM teams on retention and growth, and the same five mistakes show up across every one I’ve worked with.

Luke Kline, +1

Experts

How to build a lifecycle testing framework that actually drives revenue and results

Nov 5, 2025

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13 min read

How to build a lifecycle testing framework that actually drives revenue and results

How to run lifecycle tests that compound over time, protect your P&L, and create a culture of real learning.

Luke Kline, +1

Experts

What nearly a decade at Litmus taught me about email deliverability

Nov 5, 2025

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9 min read

What nearly a decade at Litmus taught me about email deliverability

What actually impacts deliverability? What do you do if you burn a domain? What’s a healthy unsubscribe rate? The most up-to-date advice on all things email deliverability.

Luke Kline, +1

Luke Kline

We talked to 100+ marketing teams about AI. Here's what no one is saying.

I'll just say it: the codification of lifecycle marketing is here

I couldn’t find a lifecycle marketing job board, so I built one instead.

I tracked every message from Polymarket for 30 days. Here’s why they skip onboarding. (Part 3/3)

I reverse-engineered Kalshi’s activation flow. Here’s 1 thing they never do. (Part 2/3)

I signed up for 2 of the fastest-growing apps to see how their lifecycle programs work. (Part 1/3)

This Claude skill automates Braze campaign reports in minutes

My April lifecycle recap: agents, agents, everywhere

This Claude skill does impact sizing for lifecycle experiments in 2 minutes

I looked inside Notion’s 100M user lifecycle program. Here's how they perfected onboarding and activation.

I analyzed the NYT lifecycle map. Here's how they replaced ads with subscriptions.

I unsubscribed from a $100/mo streaming service. Here’s their winback strategy.

I deconstructed every Bank of America message from 2025. Here's their strategy.

I let AI build an entire email (here’s the result)

The one metric Nextdoor prioritizes over everything else

How a $40 fee became a lesson in LTV

Why does Jersey Mike’s send the same text every week?

Why 2026 Lifecycle is an entirely different game

The one audience you actually shouldn't re-engage

The 7-part system behind Amazon’s Black Friday machine

What marketers miss about Spotify Wrapped

The AI prompt every lifecycle marketer should know

5 patterns killing your CRM program (and how to fix them)

How to build a lifecycle testing framework that actually drives revenue and results

What nearly a decade at Litmus taught me about email deliverability

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